Mobile Alliance for Maternal Action

Earlier today, USAID and Johnson & Johnson, launched a new mhealth initiative focusing on maternal health, with support from the UN Foundation, the mHealth Alliance, and BabyCenter LLC. The Mobile Alliance for Maternal Action (MAMA) “will work across an initial set of three countries, Bangladesh, India and South Africa, to help coordinate and increase the impact of existing mobile health programs, provide resources and technical assistance to promising new business models, and build the evidence base on the effective application of mobile technology to improve maternal health.”

The launch is being webcast live through the US State Department’s website and features Secretary of State Hillary Clinton, USAID Deputy Administrator Don Steinberg, U.S. Chief Technology Officer Aneesh Chopra, CEO and Chairman of Johnson & Johnson William Weldon, and Founder of Every Mother Counts Christy Turlington Burns

In case you miss it live, the video will be available through the site’s archives.